About Us
Our story
PlayDOOH, built for real campaigns
PlayDOOH gives marketers targeted audiences that deliver better ROI on ADEX.
Plan fast, activate clearly, and verify results.
Unified market supply
Postcode-level intelligence
Rigorous delivery oversight
why
PlayDOOH
Smart Targeting
Your ads. Their eyes.
Quick filters → Quick maps → Nationwide shortlist.
All in one place, human-led.
Faster Proposal Turnover
From 14 Days to 3 Hours
Digitally native and always-on (24/7), PlayDOOH transforms how proposals are generated and deals are closed.
Verified Output
Evidence on, guesswork off
Every campaign is backed by Software Development Kit (SDK) Data and nriched with traffic data obtained from the Ministry of Works (Camtech).
Our Team
Dr Farouk Abdullah
Managing Director
Alex Tan
Director
Lorraine Capel
Strategic Media Advisor
Dato’ Arulchelvam
Mobile Data Intelligence Advisor
Russel Rehim
Platform & A.I. Advisor
Dr Farouk Abdullah
Managing Director
Dr. Farouk Abdullah is a digital business and analytics leader with over 20 years of experience driving transformation across the UK and Southeast Asia. He has led large-scale digital, analytics, and growth initiatives in banking, energy, telecommunications, media, and professional services — including at a Big 4 consultancy in the UK.
A trusted advisor to CEOs and boards, he specialises in digital strategy, business transformation, and workforce upskilling. Dr. Farouk also serves on the Academic Advisory Board at Edinburgh Business School and as Digital Advisor to the Malaysian Institute of Accountants, alongside leading his own consultancy that helps global clients accelerate digital growth.