Case Studies
Driving Real-World Impact Through Data and Design
Visual Retale stands at the frontline of Malaysia’s digital-out-of-home (DOOH) transformation — managing, curating, and delivering campaigns that shape how brands connect with audiences in the physical world.
By integrating PlayDOOH’s audience-first platform, Visual Retale moved beyond traditional placement to precision-driven visibility. Every screen decision — from highways to retail hubs — is now powered by data intelligence, impact scoring, and audience insights, enabling smarter planning, unified reporting, and measurable outcomes.
This synergy has allowed Visual Retale to execute campaigns that are not only creative but quantifiable — demonstrating how data-led DOOH can build brand trust, sustain attention, and translate visibility into business performance.
The following case studies highlight how this collaboration between Visual Retale and PlayDOOH turned real-world campaigns into proof of what measurable media can achieve.
Voice of the partner
“PlayDOOH gave us a national view we could trust — and the proof to back it. Faster plans, smarter picks, cleaner sign-offs.”
~ Campaign Specialist, Visual Retale ~
Case Studies
Toyota — Always-On Nationwide Roadmap
Overview
Toyota required consistent national visibility to anchor new model launches and sustain dealer traffic throughout FY 25/26. Visual Retale used PlayDOOH’s data-driven infrastructure to move from campaign bursts to an always-on visibility roadmap.
Execution
PlayDOOH’s AI-assisted planning and Singular Impact Score guided site selection around dealership radiuses, premium enclaves, and lifestyle corridors. Campaign bursts aligned with key seasonal peaks — CNY, Raya, Merdeka, and Year-End — ensuring continuous presence with adaptive creative refreshes.
Impact
Toyota secured dominant share-of-voice across highways and city cores, strengthening brand preference and dealership engagement — a clear showcase of how PlayDOOH’s intelligence, paired with Visual Retale’s operational mastery, turns visibility into performance.
+35 %
site coverage
efficiency
98
Screens
Nationwide
305M
Monthly
Reach
MYDIN — “Pilihan Raya”: Vote & Celebrate
Overview
MYDIN sought a campaign that resonated culturally and emotionally while driving measurable engagement. Visual Retale, empowered by PlayDOOH’s proximity-based planning tools, turned the idea of “shopping as participation” into a national celebration.
Execution
A nine-week DOOH programme spanned 40-50 Screens, clustering sites near MYDIN outlets. PlayDOOH’s platform enabled rapid content rotation through three phases — Awareness → Voting → Results — syncing outdoor visibility with in-store activations and app-based participation.
Impact
The campaign reframed retail as a cultural connector — boosting store footfall, app downloads, and loyalty, while proving how PlayDOOH’s data layer turns creativity into measurable engagement.
175M
traffic reach
210M
verified impressions
40
screens
11
states
175M
traffic reach
210M
verified impressions
40
Screens
11
States
AmBank “50th Anniversary” (Nationwide)
Overview
To commemorate AmBank’s 50-year legacy, Visual Retale engineered a nationwide DOOH + static campaign that transformed a corporate milestone into a living, visible story. Backed by PlayDOOH’s impact-scoring engine, every screen placement was selected to maximise contextual visibility around high-value zones — branches, highways, and urban cores.
Execution
Across 24 weeks, the campaign unfolded in three calibrated phases — pilot, expansion, and loyalty. PlayDOOH’s analytics refined site selection to ensure coverage density where attention mattered most, while Visual Retale’s creative strategy sustained emotional continuity across the rollout.
Impact
The collaboration elevated AmBank’s anniversary from a media event to a nationwide conversation on trust, blending legacy storytelling with precision-driven reach.
978M
eyeballs generated
65M+
verified traffic reach
24
weeks live campaign